An Post - Readers Wanted

An Post recently unveiled #ReadersWanted, a national campaign which celebrates the value and joy of reading and encourages everyone to pick up more books, more often. The campaign is in support of An Post’s sponsorship of the Irish Book Awards and runs across a breadth of channels including 48-sheet and 6-sheet outdoor sites, bus shelters, online, video and social media.

An Post is kicking off its support of the Irish Book Awards by reminding people of the power of reading to challenge and alter people’s thinking, to bring parents and children together, to break down social barriers and to entertain. 

The campaign was centred around my artwork, injecting some fun character and lots of colour. I worked alongside animator Manus Goan at Windmill Lane to produce the finished video campaign which is appearing across various tv slots.

Client
An Post

Year
2018

Illustration of an adult and child reading a book with an imaginative space scene, including planets and stars, projected above them.
Illustration for Irish Book Awards showing "Readers Wanted" text, mouth with a book on the tongue, and hashtag #READERSWANTED.
Illustration of two men sitting on a park bench with dogs, engaging in a humorous sequence. One man eats a mysterious object from another's container, leading to a comedic moment depicted in a series of frames, including an explosion and a zoom in on an open mouth with the object.
Illustration of a large book with various scenes emerging, including a broken heart, octopus, train, tanks, and the word 'BREXIT'. Text says 'Readers Wanted' and 'Irish Book Awards #READERSWANTED'.
Illustration of a parent and child reading a book, with the text "Readers Wanted," promoting Irish Book Awards, featuring a space-themed background and hashtag #READERSWANTED.
Illustration of a person entering a book with a colorful scene emerging, including a giant peach, an octopus, a castle, tanks, a stadium, and a Brexit sign, symbolizing diverse topics and imagination.
Illustration of an adult and a child reading a book with space-themed imagery, including planets, stars, and rockets.
Illustration of two people sitting on a bench reading books, surrounded by large green leaves.