Shapo Funabashi was relaunching its store in the Shapo shopping centre in Japan. They needed some new visuals to help push this campaign. The visuals would be featured in store decorations and all promotional print and online media.
The brief was to create the letters NEW, each letter was to be made up of separate elements that you would find and associate with Shapo Funabashi. It was important to inject some colour, fun and playfulness into the creative too.