PHI's 60 Caregiver Issues
In 2017, PHI began identifying the most pressing policy issues facing direct care workers. Their research, unique industry expertise, and partnerships with state and national leaders aptly position them to address a worsening concern: direct care workers are walking away from this sector at a time when they need critical supports to age in our homes and communities. In turn, families and the agencies that serve them are left with few options.
On launching this campaign, I was commissioned through RD Design in New York who created the site to inject some colour and creativity into the campaign through a series of illustrations.
You can see more of the campaign over here;